AGAPE DEVELOPMENT CONSULTANTS #week13

IDEA 13 OF 52 – CARE HOMES FOR THE ELDERLY AND DEVELOPMENTALLY LESS ABLE
idea 13 of 52






The Idea
Old age is inevitable and the times will come when strength and general mental and physical abilities will fail. In those moments one would need to still be given the best of care in the World and not neglected by very busy loved ones who could leave their elderly in the Village, or have them in the City with them and not have the time to truly give them the right amount of care they need. This idea was first mentioned by www.startupdemands.com in a series they ran last year.

To this end, this Idea for the week explains the need for such care homes which would both add value to the lives of the elderlies, provide employment for the Care-givers, Nurses, Cleaners, Security, management staff and generate revenue.






These care homes can be built or setup anywhere in Nigeria and the quality and service delivery can be designed to the taste of the target market.

Features of the Care home could include these amongst others:

Beds (Private cubicles in a shared space or private rooms).
Qualified Nurses and Care Assistants
Cleaners and Security (CCTV cameras could be included)
Other necessary house amenities (Clean toilets and Baths, Kitchen and lounge areas).
A Farm/Garden
Pets (Cats or Dogs)
TV and Cable
Internet connectivity


These features could be added depending on the scale of operation intended and available start up resources. One could start small with a few Elderlies (service users) and one must ensure professional and quality service delivery at all times.



2. The Business



Value Proposition: Provide quality and professional Care services for the Elderly to improve and enrich their living experience with the help of professional service assistants

Customer Segment: Elderly, Less-physically and developmentally able, Charity organizations and other NGOs (Churches), Government,

Distribution Channels: Care home locations, dedicated phone lines, website and social media, traditional advertising, targeted marketing.

Customer Relationship: Direct

Key Activities: Nursing, Caregiving or assisting (Food preparation and feeding, cleaning and hygiene management), Organizing, Administration and Personnel management.

Key Resources: Care home facility, Support and General Staff, Start-up funds,

Key Partners: Charity organizations and other NGOs, Government and related government agencies, Banks

Cost Structure: Rent for the Home, furniture and bedding, Maintenance and other utility bills, Staff wages and Salary Bill, Food, stationeries and toiletries, registration and licensing (necessary documentation).

Revenue Stream: Service Charge paid by the Service users, their relatives, NGOs or the Government.





3. Competition

For now, there are very few of these types of care homes in most cities in Nigeria and getting to start something like this can set one as a leader in this sector. One must however ensure to sustain competitive advantage and continuously seek for improvement to stay ahead of the pack.

One would also need to create awareness and try to change mentalities of many in Nigeria towards the idea of leaving their loved Elderlies with other people that can provide better care for them.



4. Risks

Setup insurance for the whole facility and service users as a mitigation in the event of any unforeseen contingency.
Also, install CCTV cameras to support in monitoring the quality of service delivered by the support staff.
Make good records and prepare an SOP (standard operating procedure), which all staff would be trained on and would follow in delivering their service.

5. Summary

This 13th Idea has explored the need and possible business in operating a care home for giving adequate care to the elderly and developmentally less abled people in our Cities. It is hoped that as many people that would venture into this, more lives would be made better of by way of employment and revenue generation. We will all grow old and everyone deserves adequate care.



Thanks for following this series.

If you are just joining, you can catch-up on the previous articles following this link. http://agapedev.com.ng/category/resources/startup-series-for-nigeria/



Till next week, stay inspired.



For more information, comments questions or feedbacks, get in touch.

Twitter: @Mrebis

Email: mrebis1@gmail.com


ref:
http://agapedev.com.ng/2017/03/29/idea-13-of-52-care-homes-for-the-elderly-and-developmentally-less-able/